Answer: Because its smart.
A general rule of thumb is that when an object has been made smart, there will be a substantial price increase. A normal travel mug: $20. A smart travel mug: $180.
The biggest feature of Ember’s smart travel mug is that it has a built-in heater, ensuring your drink is still hot hours after you’ve made it. Three hours, to be exact, since that’s how long the built-in battery lasts before you have to recharge it on its wireless charging stand. By tapping the Ember logo on the mug itself, you can adjust the drink’s temperature. The mug can also display the current temperature and battery life on its front with a hidden dot-matrix display.
As with all things smart, the Ember travel mug also comes with an accompanying smartphone app. With this you can do things like name your mug, which will appear on the display, and select temperature presets for different kinds of drinks. There’s also a timer for steeping tea, as well as a few recipes if you want to try your hand at making your own fancy drinks like beet lattes.
"mug" - Google News
December 10, 2019 at 04:59AM
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Why does this travel coffee mug cost $180? - GovTech
"mug" - Google News
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